Insight Streamer

Project Scope Guidelines

Insight Streamer provides accelerated, affordable marketing research through guided self-service methodologies designed for today's fast-paced business environment.

Project Design Philosophy

Insight Streamer projects are single methodology studies that include 10-12 questions(not including screeners) designed to deliver a guided self-service experience. Our approach balances speed, affordability, and quality to provide actionable insights for your business decisions.

Available Project Types

Lifecycle
10-12 questions

Awareness, Attitudes & Usage (AAU)

Comprehensive brand health tracking and market position assessment

Key Features:

  • Brand awareness measurement
  • Attitude tracking across key metrics
  • Usage behavior analysis
  • Competitive landscape assessment

Deliverables:

  • Executive summary report
  • Detailed findings presentation
  • Trending analysis
  • Actionable recommendations
AdHoc
8-10 questions

Concept Testing

Validate product concepts and messaging before market launch

Key Features:

  • Concept appeal evaluation
  • Purchase intent measurement
  • Message clarity assessment
  • Competitive differentiation

Deliverables:

  • Concept performance scorecard
  • Optimization recommendations
  • Audience segmentation insights
  • Go/no-go decision framework
AdHoc
6-8 questions

MaxDiff Analysis

Prioritize features and attributes using advanced choice modeling

Key Features:

  • Feature importance ranking
  • Attribute utility scores
  • Preference modeling
  • Segment-based priorities

Deliverables:

  • Feature priority matrix
  • Utility score analysis
  • Segment preference profiles
  • Product development roadmap
AdHoc
8-10 questions

Pricing Research

Optimize pricing strategy using proven methodologies

Key Features:

  • Price sensitivity analysis
  • Demand curve modeling
  • Competitive price benchmarking
  • Value perception assessment

Deliverables:

  • Optimal price recommendations
  • Revenue impact projections
  • Price elasticity analysis
  • Competitive positioning map
Lifecycle
10-12 questions

Satisfaction & Loyalty

Measure and improve customer experience and retention

Key Features:

  • NPS and satisfaction scoring
  • Loyalty driver analysis
  • Churn risk assessment
  • Experience journey mapping

Deliverables:

  • Customer health dashboard
  • Loyalty improvement roadmap
  • Segment-specific strategies
  • Retention recommendations
AdHoc
12+ questions

Market Segmentation

Identify and profile distinct customer segments

Key Features:

  • Behavioral segmentation
  • Needs-based clustering
  • Demographic profiling
  • Segment sizing and value

Deliverables:

  • Segment profiles and personas
  • Market sizing analysis
  • Targeting recommendations
  • Positioning strategies

Question Types & Best Practices

Screener Questions

Qualify respondents for survey participation

Examples:

  • Age and demographic qualifiers
  • Product usage or purchase history
  • Industry or role specifications
  • Geographic location filters

Best Practices:

  • Keep screening minimal to reduce dropout
  • Use inclusive language in screening
  • Avoid leading or biased questions
  • Test screening logic thoroughly

Behavior Questions

Understand actual customer behaviors and actions

Examples:

  • Purchase frequency and timing
  • Usage patterns and contexts
  • Channel preferences
  • Decision-making processes

Best Practices:

  • Focus on specific, recent behaviors
  • Use concrete time frames
  • Avoid hypothetical scenarios
  • Include frequency and context

Brand/Product Usage

Assess interaction with brands and products

Examples:

  • Brand awareness and consideration
  • Product trial and adoption
  • Feature usage and satisfaction
  • Brand loyalty and switching

Best Practices:

  • Use aided and unaided recall
  • Include competitive context
  • Measure both rational and emotional aspects
  • Track over time for trending

Performance Ratings/Rankings

Evaluate performance across key attributes

Examples:

  • Product quality ratings
  • Service satisfaction scores
  • Competitive comparisons
  • Importance vs. performance gaps

Best Practices:

  • Use consistent rating scales
  • Include benchmarking context
  • Balance positive and negative attributes
  • Consider cultural scale preferences

Firmographics/Demographics

Collect organizational and personal characteristics

Examples:

  • Company size and industry
  • Role and decision authority
  • Age, income, education
  • Geographic and lifestyle data

Best Practices:

  • Place at end of survey
  • Use standard industry categories
  • Respect privacy concerns
  • Allow for "prefer not to answer"

Project Limitations

Question Limits

Insight Streamer projects are limited to 12 questions maximum

  • Screening questions not included in limit
  • Sub-questions within grids count individually
  • Open-ended questions have same weight as closed
  • Consider question complexity in design

Survey Length

Optimal survey length is 8-12 minutes for quality responses

  • Longer surveys increase dropout rates
  • Mobile users prefer shorter surveys
  • Complex questions take more time
  • Test timing with diverse audiences

Methodology Focus

Single methodology projects for streamlined execution

  • Choose primary methodology upfront
  • Avoid mixing contradictory approaches
  • Complex studies may need custom research
  • Consider methodology-specific best practices

Consultation & Support

While Insight Streamer is designed for self-service, we provide expert consultation and support in key areas where professional guidance adds the most value.

Survey Development

Expert assistance with questionnaire design and flow

Includes:

  • Question wording optimization
  • Survey flow and logic design
  • Response scale selection
  • Mobile optimization review

Audience Recruitment

Targeted screening and sample quality management

Includes:

  • Screening criteria development
  • Sample source selection
  • Quality control implementation
  • Response rate optimization

Analysis & Reporting

Professional data analysis and insight development

Includes:

  • Statistical analysis planning
  • Insight development and synthesis
  • Report writing and visualization
  • Presentation preparation

When You Need Custom Research

Sometimes research needs extend beyond Insight Streamer's scope. Consider custom research when you need:

Complex Requirements:

  • • More than 12 questions per methodology
  • • Multiple methodologies in one study
  • • Highly specialized sampling requirements
  • • Complex conjoint or choice modeling

Specialized Needs:

  • • Qualitative research (focus groups, interviews)
  • • Multi-wave longitudinal studies
  • • Advanced statistical modeling
  • • Custom panel recruitment

Ready to Start Your Research?

Use our project guidelines to ensure your research fits perfectly within the Insight Streamer framework.